Cecilia Robinson

Cecilia was appointed as a director of My Food Bag in August 2022 and acts as Chair of the Marketing Committee. Cecilia has extensive knowledge of the business as she co-founded My Food Bag in 2012, was co-CEO until 2018 and served as a director of the company prior to its listing on the NZX Main Board in 2021. Cecilia the founder and co-CEO of Tend Health – one of New Zealand's largest primary care providers, brings an extensive background in business management. Cecilia has been recognised for her contributions to business and entrepreneurship with several awards, most recently as the New Zealand Innovator of the Year 2024, Supreme Winner of the 2017 Women of Influence Awards, Next Magazine Businesswoman of the year 2014 and EY Young Entrepreneur of the Year 2013. Additionally she was a founding trustee of the Prince's Trust Aotearoa New Zealand. Cecilia is passionate about supporting women in business and addressing the challenges faced by working parents. She also holds positions as a board member of Pie Funds and is a member of the NZ Institute of Directors.