BFW Buys "Winner Winner" Brand
Monday 18th December 2017
BFW BUYS ‘WINNER WINNER‘ BRAND
BFW has today announced the addition of a new brand to the Group, with the acquisition of the
Intellectual Property rights to the ‘Winner Winner’ brand – a NZ based gourmet chicken concept.
BFW has previously signalled interest in expanding into other concepts within the NZ market as it begins
to reach capacity with the number of BurgerFuel outlets in NZ now sitting at 55.
BFW has purchased the Intellectual Property rights to Winner Winner, with view to becoming the concept
Franchisor. Winner Winner currently has one store in Hamilton. This outlet has not been purchased by
BFW. It will continue to be operated by the founders of Winner Winner, but will now become the first
franchised store under BFW.
BFW NZ Business Development Manager, Craig Notman, comments, “We are excited to welcome Winner
Winner to the Group. The team there have developed a great brand and it’s a concept that we see
potential in taking further”.
“As the owners of the brand, we’ll be looking to strengthen the business model and prepare it for growth
utilising years of BFW expertise in franchising, operational excellence, systemisation and marketing”.
Josef Roberts, BurgerFuel CEO, adds, “As previously communicated, diversification outside of the
BurgerFuel brand has become important to create further growth opportunities for the Group within NZ.
Winner Winner is our first step in this direction”.
“Our main focus remains on the international development of BurgerFuel, however the reality is that the
global gourmet food sector has become highly competitive and international development is both costly
and takes many years to achieve”.
BURGERFUEL WORLDWIDE PRESS RELEASE
Roberts continues, “In this rapidly changing, highly competitive global economy that we now operate
in, we don’t believe it is wise to have all our eggs in one basket. It is for this reason that the Board have
made the decision to diversify. Now that the purchase is complete, work will commence on adding value
to the brand in order to expand it within the NZ market. This is expected to take time, as well as financial
resource, which we are well capitalised to handle”.
Kate McGahan
021 858 619
communications@burgerfuel.co.nz
www.burgerfuel.com
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